Pre-marketing is the foundation stage of any marketing plan to enable business development. Many businesses forget this vital step in development and literally jump straight into the tactical marketing phase of producing websites, flyers, exhibition stands and the like.
It helps you to objectively clarify who you are, what you do, your target audience and their requirements. It enables you to map out where you want to be and how you are going to get there. Getting this right is vitally important as all other marketing activities are built on this and help to determine your direction and your value in the marketplace.
The value proposition you put forward in any marketing or sales material, the right words, images and calls to action will help you to establish your competitive advantage over other similar companies, and will improve prospects to determine if they feel your offering fits their requirements and if they will buy from you.
Who will benefit
Key facilitator: David Mitchell (Managing Director/FCIM)
David has worked in marketing for over 35 years, during that time he has provided marketing strategy and tactics for the likes of British Telecom, Pertemps, Kidney Cancer UK, Sodexho and many, many more. David has also been a founder, director of and developed various ‘marketing agencies’. David continues to provide support for small or large business, just starting out, or looking to grow.
Eligibility: In order to attend this event you will have to be a SME based in Greater Birmingham or Solihull. You will also be required to register with the GBSLEP Growth Hub (this is completely FREE.) For more information and to register, click here
The Marketing People
3 Newlands Court