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West Midlands in final three for Channel 4

Reacting to the news that Birmingham has made the final stage of the pitch process to host Channel 4’s new national HQ, Anita Bhalla OBE, Board Director for Creative Industries at GBSLEP, said:

“It is hugely encouraging news – and testament to the hard work and collaboration of the region’s creative industries – that Channel 4 has selected Birmingham as one of the final three shortlisted cities for its national headquarters.

“In our pitch to Channel 4, we demonstrated a new, imaginative, innovative way of thinking and working with the broadcaster, shining a spotlight on the region’s young, digitally connected and diverse population as well as our strong transport connections, infrastructure and richness of culture.

“GBSLEP has supported the region’s bid for Channel 4 for some time. We look forward to continuing to work with partners and the broadcaster to ensure that Birmingham wins the final decision in the autumn.”