The creative sector is a key part of the West Midland’s economy with 10% of the UK games industry and substantial strengths in Advertising, Marketing & Design.
Creative Industries in our area
Greater Birmingham has a large, growing and dynamic creative economy, employing nearly 50,000 people and generating £4.1 billion GVA per annum, almost 9% of the total GVA of £46.8bn.
It has a substantial advertising, marketing and design sector, including web, product, fashion design, PR and data analysis and it also supports design led thinking as a ‘catalyst of growth’ for all sectors.
A mix of digital media expertise – from young and diverse to major companies – means the region is well placed to develop a new mixed media kind of storytelling, combining for example, virtual & augmented reality (VR/AR) with theatre and tourism.
It has emerging potential in High-End Film & TV Production and expertise in next Generation Content Creation – including the application of virtual and augmented reality to anything from live theatre and tourism to manufacturing.
It also has the largest high-value Designer-Maker, Jewellery and crafts cluster in UK, includes handcrafting for the automotive sector. Birmingham has arguably the most significant cultural sector outside London with a focus on Performance, Theatre, Dance & Music. Creative expertise is a recognised catalyst of growth across all sectors with 50% of all creative workers embedded in non-creative businesses. Together, our creative sector, Digital & Tech sector and leading universities provide a world class offer.
Creative economy statistics for GBSLEP geography are here.
Creative sector regional stats are available here.
OUR IMPACT (2020 / 2021)
- £3m investment into Creative Content Hub infrastucture in Birmingham (total project cost £18m) which has helped attract £14m investment in TV employment from the BBC and encouraged a number of major businesses to relocate to the region.
- Birmingham Hippodrome access all areas investment which includes rebuilding entrances to make the venue COVID-19 safe.
- £1.3m Creative Sector Scale-Up programme – played a key role in the success of this through early work with Department of Culture, Media and Sport (DCMS) and key stakeholders.
- £75,000 funding towards feasibility studies to develop a World Cultural Centre and a new Science and Industry Museum for the region that will help promote Britain to international visitors
- Cultural Zones – eight cultural organisations awarded a total of £77,000 to build capacity and unlock investment to help with the visitor economy.
OUR YEAR AHEAD (2021 / 2022)
- Delivering a COVID-19 recovery creative sector support programme with our partners.
- Establishing a Creative Industry data portal to improve information sharing and networking during recovery.
- Generating creative cross-sector collaboration, in visualisation technology, product innovation and new market openings.
- Continue working with Film Birmingham and regional partners to attract film and TV production to the region.
- Support and promote creative careers skills for new entrants.
- Support provision of suitable workspace and facilities to reimagine our town and local centres.
- Support the REP’s Openhouse Project.