Dates: 19-23 September 2019
Are you looking for opportunities to increase sales into China? You can apply to join a fully funded Midlands Engine mission to the Hangzhou Cultural and Creative Industry Expo.
The Midlands Engine has established a strong partnership with Zhejiang Province, one of China’s largest and most affluent regions. This relationship was initiated by Nottingham City and Nottinghamshire County Council and has been scaled up to the Midlands Engine region in order to widen commercial connections. The key focus of the mission is to boost trade and investment links. With a population larger than London, Hangzhou (Zhejiang’s capital), is a key cultural and historic hub in China. The Hangzhou Cultural and Creative Industry Expo has been running for over a decade. The expo ranks in the top four cultural industry events in China’s calendar and attracts significant international attention.
Last year several Midlands’ businesses attended the event with a very positive outcome: 14 Midlands based businesses and organisations attended, made valuable sales and established trade links with China. This year, Zhejiang are offering sponsorship for Midlands Engine businesses to attend the event again to build more connections. It is hoped that this visit will just be the start of many more commercially focused Creative and Cultural exchanges.
Left Lion: The expo itself went brilliantly. All of the stalls clearly captured the interest of the Chinese audience.
George and Dotty: The mission itself has been invaluable to us, it provided us a great oppor-tunity to showcase our brand and products in China, allowed us to test our product and pric-ing structure and gave me the opportunity to understand how we can approach and enter the Chinese market efficiently and effectively.
G. H. Hurt & Son: During the Expo, we probably spoke to 500+ consumers over the three days. Watching them handle our products and speaking to them (through an interpreter) was invaluable. We met a number of Chinese businesses and learned about local business prac-tices.
DIT would offer opportunities to build the potential links with local Chinese businesses. Zhejiang has allocated funding to support more SMEs, to connect and communicate. Through the Hangzhou Creative and Design Centre, Zhejiang have committed to support as follows:
Businesses with high-quality products and an ability to sell into China are encouraged to attend. Businesses with products and services that also represent the Midland Engine’s tourism offer are also encouraged.
Deadline for expression of interest is Friday 19th July.