Digital Welcome for Arts and Cultural Organisations

Digital Welcome for Arts and Cultural Organisations

11 Feb 2021

Are you an Arts and Cultural Organisation that needs to improve digital skills? Greater Birmingham and Solihull Local Enterprise Partnership's Digital Welcome programme is here to help.

A new scheme designed to improve the digital skills of arts and culture organisations within the Greater Birmingham and Solihull Local Enterprise Partnership’s (GBSLEP) region has been launched.

After running a successful pilot last year, GBSLEP has funded digital arts specialists Limina to deliver the training.

The Digital Welcome scheme will provide over 60 organisations based within the area with the space, training and support to set up or improve online revenue streams via easy-to-book 1:1 video call clinic sessions with experts in digital marketing, e-commerce and immersive media. Sessions will be focussed on a particular challenge, question or idea relating to increasing digital revenue. Slots will be available to book until May.

It is the latest help to be launched as part of GBSLEP’s Step Forward programme, which features a range of schemes designed to support businesses in light of Covid-19.

Anita Bhalla, GBSLEP Board Director for Culture and Creative said,

“The arts and culture sector continues to suffer in light of Covid-19 restrictions. Many businesses are having to adapt their work practices and move services online but it’s not always easy to make this transition.

"The Digital Welcome scheme will enable companies to get free tailored support in setting up online streams that can generate money. Greater Birmingham and Solihull Local Enterprise Partnership is committed to supporting the creative industries through our Strategic Economic Plan and it is important we help our businesses now, so that they can survive the pandemic and have the opportunity to re-open with sustainable work practices as we all look to economic recovery.”

Catherine Allen, CEO of Limina Immersive said,

“We’ve seen from lots of research and our pilot last year that the ability to deliver digital experiences to audiences can play a key role in the long term financial resilience and growth of individual organisations and the cultural sector as a whole. There is both creative and revenue opportunity from online or blended audience experiences.”

To find out more about how the Digital Welcome scheme can help your business, or to find out about the other support which is available, go to or

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