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Funding for Sutton Coldfield, town centre, master plan confirmed by partnership

The Royal Sutton Coldfield Town Centre Regeneration Partnership (TCRP) hailed £150,000 funding for phase one of a town centre masterplan as the dawn of a new future for the town centre.

Once complete, the town centre masterplan will provide an inspirational vision for a sustainable and resilient town centre over the next 15 years, as well as presenting place-making projects for the public and private sectors to deliver. Phase two of the masterplan will provide further detail on how to get the identified place-making projects shovel-ready and crucially drive investment into the town centre.

The masterplan is part of the wider town centre support agenda being undertaken by the TCRP. Other schemes include a proposed £1.5million Heritage Action Zone project for Vesey Gardens, High Street and Mill Street that celebrates and enhances the conservation area, and shorter-term projects aimed at using vacant and underused units across the town centre for community and pop-up purposes.

Councillor Simon Ward, TCRP Chair and Leader of Royal Sutton Coldfield Town Council, said:

“We are delighted that funding has been confirmed for this vital project to guide the reinvention of Royal Sutton Coldfield town centre for the next 50 years. Work will now begin in earnest to appoint a skilled consultant to deliver this vision.  As well as the Town Council’s cash contribution, I would like to thank GBSLEP and Sutton Coldfield BID for providing funding to get this project moving and all our other stakeholders who have given their time so far. All of us are excited to get to work, engage with the residents and businesses of our Royal Town and deliver an ambitious, achievable masterplan for the town centre.  We are fortunate to live and work in a great Town we need our town centre to reflect those strengths.  The challenges faced by retailers are well documented – we must reshape our town centre and the work starts now”    

Public consultation on the vision and future opportunities for Sutton Coldfield town centre will begin in early 2020 following the appointment of specialist consultants. Funding has been provided in part by Greater Birmingham and Solihull LEP (GBSLEP) as part of their Strategic Economic Plan Enabling Fund.

Tim Pile, Chair of Greater Birmingham and Solihull Enterprise Partnership, said:

“GBSLEP is committed to helping reinvigorate towns and local centres across the region to enable them to fulfil their vital economic and social role. We welcome the opportunity to work with partners to commission an exciting vision for the future of Sutton Coldfield town centre and collaboratively develop a long term plan to offer new opportunities for residents, businesses and help attract future investment.”

Sutton Coldfield Business Improvement District also provided funding alongside the Town Council and GBSLEP.

Stephen Roberts, Chair of Sutton Coldfield Business Improvement District, said:

“we know how important a great town centre experience is to our members, which is why the BID continues to represent businesses as we look to what the future of Sutton Coldfield town centre may be. The masterplan will kickstart much-needed conversations and we’re confident it will produce a positive, deliverable vision for the town centre that everyone can buy into.”

Partners from the TCRP, Chaired by Royal Sutton Coldfield Town Council, cover a broad range of local stakeholders including Birmingham City Council, Sutton Coldfield Business Improvement District, FOLIO and Greater Birmingham Chamber of Commerce. Regional members include Greater Birmingham and Solihull LEP (GBSLEP), the West Midlands Combined Authority and Transport for West Midlands, as well as major landowners in the town centre.

Accompanying Photo: Sutton Coldfield Town Centre Regeneration Partnership.

From left to right:

  • Mike Bushell, Sutton Coldfield BID
  • Steve McAleavy, Transport for West Midlands
  • Zoe Toft, Folio
  • Rt Hon Andrew Mitchell MP
  • Cllr Simon Ward, Royal Sutton Coldfield Town Council
  • Andy Street, Mayor of the West Midlands
  • Stephen Roberts, Sutton Coldfield BID
  • Katie Hale, Sutton Coldfield Chamber of Commerce
  • Richard Cowell, Birmingham City Council
  • Shanaaz Carroll, Greater Birmingham and Solihull Local Enterprise Partnership