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Enhance and harness the potential of our cultural and creative assets

A rich and diverse cultural offering lies at the heart of all of the world’s thriving and prosperous city regions. We want to harness the potential of our cultural assets at all scales and unlock the potential of creativity to drive new enterprise, innovation and growth across our economy.

We recognise that the quality of our cultural assets (including environmental assets) is key to our ability to retain and attract investment and talent and to the quality of life of our residents.

Our region’s strong tradition of creativity, innovation and design, and our ethnically diverse and youthful population represent major assets for creative economy growth. We are seeing high rates of employment growth in our creative and digital sectors which also represent Greater Birmingham’s growing attractiveness to entrepreneurs looking to set up and grow outside the capital.

The opportunity to capitalise on our cultural assets and to harness the potential of our creative sector has never been greater. The momentum being generated by our improving international connectivity and the transformational regeneration plans being delivered across the LEP area are driving increased visitor numbers and represent a major opportunity for our existing cultural assets and the development of new ones.

This opportunity is recognised by our cultural institutions who have come together to form the Culture Central  partnership and who are working with the wider business community, academia and the public sector to explore new investment-based models at a time of significant funding challenge.

We will work with our partners, locally and in the WMCA, to create opportunities to safeguard and enhance our cultural and creative assets and to develop new ones as part of our regeneration and growth plans. We will:

  • Continue to support partners to create and bring forward opportunities for investment and funding for cultural and creative sector initiatives across our geography
  • Continue to promote Greater Birmingham as a location for cultural and creative investments, reflecting our particular areas of strength and distinctiveness
  • Continue to work with partners to create a climate and framework for business support and access to finance via our Growth Hub in which creative and cultural businesses and supply chain can grow to their full potential
  • Put creativity at the heart of our plans to stimulate demand-led innovation and for workforce development